What is What Next?

What Next? is a movement bringing together arts and cultural organisations from across the UK, to articulate and strengthen the role of culture in our society. We want to engage the public in new and different conversations about how and why the arts are important, and become a catalyst for fresh thinking and new policy ideas.Our purpose is to find new ways of engaging with our audience and visitors: the ever-expanding millions who value and take part in the cultural work that happens day-in, day-out up and down this country.

Our guiding star to encourage the people of this country, as individuals and as communities, to see connections between the many different ways art and culture affect and enhance our lives; to urge everyone to register their endorsement of – and pleasure in – their art and culture, especially where these are under threat.

We have a diverse list of members who meet regularly in local ‘chapters’ to share enthusiasms, ideas and information. What Next? operates as a movement.   We all speak for ourselves rather than with “one voice” but, as a national movement, we coalesce around the highest common denominator of ideas and needs that we can act on.

Get Creative

Get Creative is a campaign led by the BBC and What Next? in partnership with a huge range of arts, cultural and voluntary organisations across the UK.

It came about in part as a result of the Warwick Commission’s year long investigation into the Future of Cultural Value; a politically neutral and independent study into the kind of investment needed to ensure all forms of culture are inclusive and accessible for all; and collaboration with Voluntary Arts, Culture at King’s, 64 Million Artists, Fun Palaces, Cultural Learning Alliance and Arts Council England.

Find out more about Get Creative here › 
Download David Lan’s letter on Get Creative here ›
Download The Get Creative Call to Action here ›
Join the debates ›


Meeting Ethical and Reputational Challenges

Read the practical guidance produced by What Next?


24 Hour Culture Survey

In October 2014, What Next? West Midlands ran a 24 Hour Culture Survey. You can now read the findings from the survey here.


Find out more and get involved

About What Next?
History of What Next?
How to join or start a What Next? Chapter