Privacy Notice

Our website address is: whatnextculture.co.uk.

What Next? is committed to protecting your privacy and will only use your personal information in accordance with the Data Protection Act 1998 (DPA), Privacy and Electronic Communications Regulations (PECR), General Data Protection Regulation 25 May 2018 (GDPR) and other relevant legislation.

Data Security and Storage

We collect and store personal and non-personal data that you may volunteer through signing up on our website, asking to join a mailing list or in connection with a specific project or event. Personal Data information we collect and store may include:

• Your full name and title and date of birth
• Postal address, email address and phone number and emergency contacts
• Medical conditions and dietary requirements
• Gift Aid status
• Payment card details (these are not stored, except if you have requested an Automatic Renewal Membership when they are stored securely by PayPal, an approved third party)
• Your contact and communication preferences

Sensitive Personal Data that we will collect

The Data Protection Act gives special protection to sensitive personal data which will include information relating to health or sex life, race or ethnic origin, political beliefs or membership, philosophical or religious beliefs, trade union membership and information about the commission of offences and related proceedings. You should only provide this information if you are content for us to process this information.

Non-personal information we collect includes:

• Anonymised IP addresses (location of the computer on the internet); web pages accessed; and files downloaded. This helps us to determine how many people use our website, how regularly they visit, and how popular our webpages are. This information does not tell us anything about who you are or where you live, but it does help us monitor and improve our service.

We use MailChimp as our marketing automation platform. By subscribing you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms. Contact us for more details.

By disclosing your personal information to us via whatnextculture.co.uk, by phone or in writing, you are giving us your consent to collect, store and process your personal information in the manner described in this Notice. The information we hold will be accurate and up-to-date within our knowledge.

While we cannot ensure or guarantee that loss, misuse or alteration of data will not occur when it is under our control, we use our best efforts to try to prevent this. Unfortunately, the transmission of data across the internet is not completely secure and while we do our best to try to protect the security of your information we cannot ensure or guarantee that loss, misuse or alteration of data will not occur while data is being transferred.

If you have any questions regarding the Privacy Notice or your information, please contact info@whatnextculture.co.uk

We will use the information you provide to:

• Fulfil your requests – such as receiving information about meetings, donations, participation in campaigns and provision of information
• Identify visitors and contributors
• Provide a personalised service to you when you visit our website. This could include: customising the content and/or layout of our pages for individual users
• Record any contact we have with you
• Prevent or detect fraud or abuses of our website and enable third parties to carry out
• Technical, logistical or other functions on our behalf in relation to prevention and detection
• Carry out research on the demographics, interests and behaviour of our users and supporters to help What Next? gain a better understanding of them and to enable us to improve our service. This research is usually carried out internally by our employees unless we notify you otherwise and have your prior consent.
• Communicate with our supporters
• Process donations or other payments and verify financial transactions

Use of cookies on our website

What is a cookie?
Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites. You can learn more about the cookies we use below.

Our cookies help us:

• Make our website work as you’d expect;
• Improve the speed/security of the site;
• Allow you to share pages with social networks like Facebook;
• Continuously improve our website for you.

We do not use cookies to:

• Collect any personally identifiable information (without your express permission);
• Collect any sensitive information (without your express permission);
• Pass data to advertising networks;
• Pass personally identifiable data to third parties.

Cookies set by whatnextculture.co.uk

Name	Purpose	Expires	Company
_ga	Analytics	02 years	Google
_gid	Analytics	24 hours	Google
_gat	Analytics	1 minute	Google

We use cookies to make our website work. There is no way to prevent these cookies being set other than to not use our site (or features within our site) including:

• Anonymous visitor statistics
• Social share buttons: So you can easily “Like” or share our content on the likes of Facebook and Twitter we have included sharing buttons on our site. The buttons themselves don’t store cookies, but the privacy implications of sharing the content will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

Anonymous Visitor Statistics Cookies
We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at, etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to better understand our audience.

Third party cookies
Our site, like most websites, includes functionality provided by third parties. A common example is an embedded YouTube video. Some third party services embedded within this website set their own cookies. These are known as third party cookies because they are not set by our website. We have no control over the cookies that are set by third party services. Disabling these cookies will likely break the functions offered by these third parties.

Granting us permission to use cookies
If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can learn how to do this below. You can learn more about all the cookies set by our website above.

Turning cookies off
You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies. Learn how here. It may be that you concerns around cookies relate to so called “spyware”. Rather than switching off cookies in your browser you may find that anti-spyware software achieves the same objective by automatically deleting cookies considered to be invasive. Learn more about managing cookies with antispyware software.

Sharing Information

To undertake our business activities we sometimes have to share your information with third parties such as:

• Database and IT providers
• Mailing house which handles our direct postal communications
• Venues where events are being held

We only choose partners we trust and will only pass personal data to them if they:

• abide by the requirements of the Data Protection Act
• treat your information as carefully as we would
• only use the information for the purposes it was supplied (and not for their own purposes or the purposes of any other organisation)
• allow us to carry out checks to ensure they are doing all these things

We do not share or sell your personal information for other organisations to use for their own purposes, unless it is for the reasons given above.

What Next? fundraises from individuals, companies, public bodies and private trusts and foundations. This includes approaching those who want to support our mission. Fundraising also helps to ensure the financial viability of What Next?

When fundraising, we may undertake research to explore shared interests with potential supporters. We will not use third-party profiling companies but may use profiling and screening techniques ourselves to analyse your personal data and create a profile of your interests and preferences. We may also make use of additional information about you including where you live, your age and similar demographics, and any publicly-available information (for example through LinkedIn, Companies House, Charity Commission).

We want to contact you only when it may be relevant. By better understanding the background of our supporters we are able to make only the most appropriate requests for gifts that will help us continue to make innovative and outstanding theatre and learning programmes for children created by the most talented artists, develop talent and make live theatre accessible to children with wide ranging additional needs and from all backgrounds.

Children and Vulnerable Adults

We are committed to safeguarding children, young people and vulnerable adults. An important part of doing this is to protect their privacy.

If you are aged 16 or under, please obtain your parent/guardian’s permission every time before you provide any personal information.

You choose what information you get from What Next? and how you get it

You can opt-in to receive communication about What Next? and how you wish to communicate with us.

You can easily update your personal information, or unsubscribe, at any time in the following ways:

• clicking on the ‘unsubscribe’ link within a newsletter or within an email
• by emailing us at info@whatnextculture.co.uk

The permissions above relate to optional communications from What Next?. We will continue to send you communications relating to active subscriptions you hold with us. Each email we send will give you the option to update your preferences. We will consider that your preferences last for five years unless you notify us otherwise.

External Links

Our website contains links to other sites whose information practice may be different to ours. You should consult other sites’ privacy notices as we have no control over information that is submitted to or collected by third parties. Furthermore we cannot guarantee the privacy of personal information you transmit over the web or that may be collectable in transit by others.

Access To and Deletion of your Personal Data held by What Next?

You have the right to ask for a free copy of the personal information that we hold about you (to be supplied within one month of receiving request) to correct any inaccuracies in that information (to be corrected within 72 hours of receiving request) or to ask us to delete such records. Please direct all requests to info@whatnextculture.co.uk

You have the right to complain to the Information Commissioner’s Office if we have not been able to satisfactorily resolve a problem about our handling of your personal information. For more information about your Data Protection rights, please visit the website of the Information Commissioner’s Office at ico.org.uk .

Changes to our Privacy Notice

If our Privacy Notice changes in any way, we will place an updated version on the What Next? website. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.

This notice was written in May 2018.