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Following a conversation at a What Next? meeting about the difficult situations cultural organisations can find themselves in when an action sparks controversy – for example, the presentation of a divisive piece of work, or a contentious sponsorship deal – What Next? has produced some practical guidance on ethics. The guidance responds to contributions from organisations across the UK to a What Next? survey on the subject of ethical and reputational challenges and is intended to help leaders meet such challenges with a greater sense of confidence.

“In working to sustain a thriving, vibrant and at times challenging cultural sector, there will be tricky decisions to make and the need to handle difference of opinion. In an increasingly complex world, the more that can be done to approach contention with courage and a zest for debate, the healthier our cultural and civic life. This guidance has been compiled to encourage bold, yet measured decision-making…”
Régis Cochefert, Director, Grants and Programmes, Paul Hamlyn Foundation

Many of the ideas in the document come from survey contributions and the content has been discussed and tested by an advisory group. It has been further informed by interviews across the sector and more widely. It does not attempt to offer definitive answers and every organisation will want to use it in different ways, taking and embedding what is useful to them. We hope the prompts and suggestions are useful and welcome feedback via email.

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